Monday, February 12, 2007

Pre-news

One thing that really irritates me about English news (and it probably happens elsewhere too) is what I call "pre-news".

This is characterised by news articles that start like "Today, Tony Blair will announce..." but instead of just giving a rough outline, it goes into complete detail about what he will announce (not speculative but accurate). You have to wonder why they actually have a press conference - why don't they just do the press release and be done with it?

I'd guess this will eventually mutate into "Next week, David Cameron will announce..." where, if the pre-announcement goes down particularly badly, they actually won't announce the announcement and go back to the drawing board and media organisations will stop reporting on the pre-news.

I hope so.

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